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Media Release - For Immediate Release Dec. 12, 2016
Warmest Friends Radio Single Released
St. John’s, NL - Following the success of the Warmest Friends Campaign - supporting an accessible playground for children at Easter Seals - The Once is releasing a music video and radio-play single of Warmest Friends (Warm Like Me) to promote sales of the song to support the cause for a limited time.
“We were thrilled to take part in this initiative, to meet Claudia and the Melendy family,” says Geraldine Hollett, lead singer for the indie folk trio. “We really want to have an impact on the playground project, so we’re driving sales of the song any way we can.”
To date, about 500 copies of the song have been downloaded through iTunes and Amazon.
In addition, 20,307 individuals have watched the video on Facebook and 32,000 people have watched on YouTube.
The trio spent some time with 11-year old Claudia Melendy, who lives with Dravet Syndrome, a rare disorder that results in frequent seizures and developmental delays. The Once then penned the song about how Claudia communicates and shares her warmth with the world - through music.
After recording it, The Once performed Warmest Friends (Warm Like Me) for Easter Seals and the Melendy family at a private event.
“Thanks to the Melendys for letting us get so close ... and allowing a couple of strangers to come in and try and sing and speak for her,” says Phil Churchill of The Once. “That’s pretty cool that you allowed us to do that.”
Watch the music video, featuring Claudia Melendy, at https://www.youtube.com/watch?v=priNPqPOxV8&feature=youtu.be
The song can be purchased on iTunes, Google Play, Spotify, and Amazon.
All proceeds from sales of the song go directly to the Easter Seals accessible playground program.
The video of the process and performance is available online at www.warmestfriends.ca
About The Once
A modern indie folk trio from Newfoundland, The Once has collected a trio of Canadian Folk Music Awards, numerous ECMA awards, was named Artist of the Year by the Newfoundland & Labrador Arts Council. They have earned not one, but two JUNO nominations for best Roots/Traditional album, the most recent in acknowledgement of Departures (2014). While originally known for its haunting interpretations of traditional music, The Once has at long last uncovered a sound that truly represents their inner artistry.
“I think we finally know what The Once sounds like,” says Phil Churchill, “and with that knowledge comes a freedom we would not let ourselves have before.” The Once’s newest EP, We Win Some We Lose, perfectly encapsulates the trio’s newfound artistic freedom and songwriting voice.
With their folk roots still firmly in hand, Phil, Geri, and Andrew have embraced a distinctly modern sound by the inclusion of drums and percussion, electric guitars, and sweeping keyboards. CBC’s Jeff Rielly says We Win Some We Lose “leaves [him] in a perpetual state of wistful, anthemic longing. An innocence that nevertheless leaves [him] with the sense that we are flirting with tragedy.” Lyrically, The Once’s newest collection of songs encompasses an arresting sense of loss, emphasized musically by Geraldine’s bewitching delivery of beautifully haunting melodies. The first single, “We Are Love,” offers a ray of hope amidst an otherwise provocative and emotive musical anthology.
With the release of the EP, We Win Some We Lose, The Once enters a new era, with new sounds, new styles and new ideas. The whirlwind of the past few years has honed their sound and creativity, and having found their voice, the band is looking firmly ahead.
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