 Photo credit: Blake Hutchinson WATCH VIDEO → https://m.youtube.com/watch?feature=youtu.be&v=aDawQyo_jdo Award- winning East Coast singer/songwriter Alicia Toner is presenting the latest chapter of a larger project about struggle, reflection and truth. The video for her latest single Dangerous Home is an intimately personal and poetic representation of the song's protagonist on her journey of self-discovery and the viewer is invited to join her on the cathartic ride. Directed and choreographed by Jordan Mah (Stratford Festival) Director of Photography by Blake Hutchinson Produced by Alicia Toner, Jordan Mah and Blake Hutchinson Dancers: Heather Kosik and Devon Brown June 2019 Alicia Toner Show Dates: 06.01.19 – Fredericton, NB @ Living Roots Music Festival 06.02.19 – Dorchester, NB @ Shepody House* 06.03.19 – Halifax, NS @ The Carleton* 06.04.19 – Mount Stewart, PEI @ The Trailside Café* 06.012-15.19 – Charlottetown, PEI @ Small Halls Festival *with Del Barber Ontario and West Coast to be announced later. Toner states, “This entire “Dangerous Home” project has been a way to speak up in my own voice as an artist and the video is a continuation of that journey. Beginning with the photo/essay series, the project gave a glimpse into two very different realities for the same person. The expectation photo was a candy-coated way to deal with the flip-side of the image; reality. The video sees the two fused together. The “woman in red” no longer remains picture perfect. The further we get into the flashbacks and the more intense they become, the more she starts to break down as well. I suspect this character will continue to make appearances in the future as the rest of this album unfolds.”
Filmed in Stratford, ON, the video was directed and choreographed by Jordan Mah (Stratford Festival). “My biggest thanks goes to my friend Jordan Mah. Shooting a video to one of my songs was an idea he brought to me this summer while we were both a part of the Charlottetown Festival. This video would not exist without his creativity and help from the immensely talented cinematographer, Blake Hutchinson. Not to mention the entire crew that worked tirelessly for two days and friends who donated their space so we could get this done in a very limited amount of time. I still can’t quite believe we pulled it off.” The theatrical style of the video showcases Toner's unique skill set and powerful abilities as a storyteller. Her emotive voice and captivating performance lead the audience through the many layers of the song's meaning and the choreography and expressive method of filming make this a journey worth taking. She adds, “To anyone who may find themselves in a similar situation as this video, please reach out and find help. Whether that be a family member, a friend or your local women’s shelter. Find that safe space and look for the helpers. You are not alone.” ABOUT ALICIA TONER: A child of the East Coast, Alicia Toner writes songs that tell the truth. Her Americana blend of folk, pop and country-rock offers a unique melody-driven sound built around her eloquently emotive voice. Alicia’s debut album “I Learned the Hard Way” made waves with it's earnest, heartfelt songwriting and earned her Music PEI’s SOCAN Songwriter of the Year Award as well as numerous other nominations and critical acclaim. Co-produced by Tim Chaisson (The East Pointers) and Stuart Cameron (The Heartbroken), her new single “Dangerous Home” delves deeper into the well of truth. Both epic and personal, it signifies an exciting new direction for a truly remarkable artist with an innate ability to convey common stories and emotions to which we can all relate. ABOUT THE SINGLE: “Dangerous Home”, co-produced by Tim Chaisson and Stuart Cameron, is the beginning of something truly special. Both epic and personal, this track pulls back the curtain on some uncomfortable truths and signifies the arrival of a remarkable artist with an innate ability to write stories we can all relate to. ‘The award-winning P.E.I. songwriter (Alicia Toner) continues her move from the theatrical stage to the musical one on the title track from her second LP. Her drama-trained voice cuts through on this urgent number about being stuck in a bad place and addicted to staying there. It feels country but sizzles with rock touches too, big and bold with a message.’ - Bob Mersereau Alicia Toner’s single release is part of Music PEI’s Golden Ticket program. The Golden Ticket Program was developed by Music PEI to assist emerging artists to record and release a single. The program team includes a selected studio and producer for each artist, publicity by SpinCount and the program is managed by John MacPhee (Paper Lions). Program elements include producing the track, developing a marketing plan, registering with all PRO’s, uploading to digital platforms, creating lyric videos and radio tracking along with professional development training. Web: https://aliciatoner.ca/ Dangerous Home: https://aliciatoner.ca/dangerous-home/ Facebook: https://www.facebook.com/aliciatonermusic/ Twitter: https://twitter.com/AliciaToner Spotify: https://open.spotify.com/album/1GY7x0eMPlYLYSlxYKBhSe MEDIA CONTACT: Kimberly Sinclair | kimberly@spincount.com (902) 350-3968
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